What is an explainer video?<br />An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way.<br /><br />Every good explainer video has five things in common.<br />1) Short in length: Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes.<br /><br />2)Strong call to action (CTA): Explainer videos should clearly state what they want their intended audience to do after watching.<br />Focused on solving a problem: Explainer videos are focused on addressing a specific problem, explaining their product or service, and answering why they’re the solution.<br /><br />3)Match brand and audience: Explainer videos are best when their style and tone match that of the brand, as well as the customer they’re trying to reach.<br /><br />4)High quality: Explainer videos need to be high quality, both in quality of production and quality of content, to effectively communicate a brand’s value proposition.
